According to C. Landry, R. Florida and other scholars, a creative city values cultural heritage and attracts tourists. Visual treasures attract people.  Unfortunately, a large flow of short-term tourists increases noise, pollution and even crime.  Heritage and tourism appear as two uncoordinated strategies instead of two sides of the same trend. This contradiction puzzles urban policy makers. It hurts a city’s image. A lack of clear direction in a city’s development is a bad signal for investors. What visual ecology could make sense of these dilemmas?  What should the policy of a creative city be with regard to the tensions between tourism and urban heritage?  How do we conceive and visualize a creative city in the face of these contradictions? Which multimedia technologies are most promising for solution of creative city problems?